Dapster exists because the traditional marketing agency model is falling short of fulfilling the insatiable appetite of the technology market.
Creating head-turning content should be ‘cards-at-the-table’ and there are thousands of great agencies capable of doing exactly that but in our experience, that seldom cuts the mustard.
Marketing should exist to create value – to most, it’s to draw in new customers or do more with those they have - but rest assured, somebody, somewhere, has to deliver a number and show what that sexy campaign actually delivered.
Whether it was a stroke of genius or delivered the square route of bugger all, its Return on Investment will be need to be accounted for.
That’s where the traditional agency model falls over because if it doesn’t deliver, well, your marketing agency will be sat looking at the carpet for answers with you but that won’t prevent their invoice still landing on your desk.
Dapster know that real partnerships come with shared risk – if you both have skin-in-the-game, people’s motivation changes. If you’re both measured on the outcome, the well-intended talk of ‘partnering’ moves quickly from a throw away phrase into a tangible team effort.
Shared risk changes everything.
Dapster believes strong marketing should yield a return that warrants the investment, it’s that simple. That’s why, when you meet us the first question is always ‘What the expectations are for the campaign to deliver?’ - then we work backwards from there, until we have the ideas, concepts content, campaigns, KPI’s and deliverable to give you the strongest possible outcome.
Dapster is setting the tone for Marketing Agencies that service the technology industry and we’re looking to partner with organisations who share our vision that marketing leading campaigns should benefit the top and bottom line of the business.