Our
Approach

Our Approach

Step 1

Question everything

Question everything

We make no assumptions about what makes you great. We’ll ask the same hard questions that your potential customers will. It’s the only way we can uncover the value of what you do.

Understand what Good looks like

Understand what Good looks like

Every campaign has a number to hit. It could be revenue, margin, number of customers but it will be expected to show a return that warrants the investment. We’ll never submit a proposal until we’re confident we can demonstrate a return.

Who is your audience?

Who is your audience?

Even the best content can crash and burn if it’s not in the language of its intended audience. We believe that just because you’re in business, doesn’t mean you stop being human. Dapster help you take the value you can bring and convey it in a way that resonates with your audience in favour of bombarding them with industry terminology.

How good is your data?

How good is your data?

It may sound like an obvious question but if your data isn’t clean and up-to-date, it doesn’t matter how great your campaign is because it will never reach your audience. Dapster make sure that once you’ve produced your award-winning content, it actually gets the chance to do its job.

Step 2

What makes you different?

What makes you different?

It may sound like an obvious point but we’re often surprised how many organisations struggle convey their value proposition in clear terms; with others, it’s the simplest question to answer. Either way, before we begin any creative work, it’s imperative that we get to the roots of what makes you different.

What we need from you

What we need from you

Experience says that our most successful campaigns have come from strong internal sponsorship because there is seldom ambiguity on the outcome. The complexity of the campaign typically guides who we need access to within the business but we can commit to this much, before we begin creating content, we will be surgically attaching ourselves to the right people, whether they like it or not.

Step 3

The Creation Process

The Creation Process

Dapster began life as a creative agency, so we’re masters at getting you off the blank page and producing head-turning campaigns designed to get the attention of your audience.

Agreeing the content

Agreeing the content

The Silver Bullet Rule

Everyone has their preference when it comes to their marketing ‘weapon of choice’ but in our experience, there is no such thing as a silver bullet. We take each campaign on its own merits and because we focus on the outcome, the type of content will be designed and created to give you the broadest chance of success. Just because it’s that simple, doesn’t mean it’s not sexy.

Step 4

What gets measured, gets done

Dapster are an outcome based agency which means before we even begin work, we need to understand what the business needs to see ‘back’ in hard numbers. Then we agree a set of KPI’s with you that form the whole basis of measuring the success of your campaign.

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